Scope

The goal was to increase patient referrals to relevant clinical trials. We aimed to make it easier for doctors to refer patients, reducing recruiting costs and improving retention for long-term trials. Key components included designing a new interface to list study locations and streamlining the referral process for doctors.

Process

I coordinated with the Technical Lead, Product Manager, and Subject Matter Expert before design to discuss opportunities and past research insights. During the design process, I provided daily updates to gather feedback and address potential developer challenges. After usability testing, I communicated more effective design decisions to stakeholders and created detailed handoff documentation for developers. Post-launch, I collaborated with various team members to review performance and identify improvement opportunities.

Solution

I redesigned the interface of landing pages for doctors referring patients to clinical trials, leading to a doubling in referrals of patients over 2 months. Referrals mean savings in terms of time and money in recruitment for clients and a higher likelihood of patients finding potentially more suitable care. Notable enhancements included a list of study locations that users could individually contact and easier navigation.