Sinking this gas-guzzler is actually good for the ocean

Service Design, Product Design

2023

End-to-end designer

Rides2Reefs

A country’s fish shortage can spark domestic and international conflicts. Unsustainable fishing raises greenhouse gases, weakens marine ecosystems, and pushes fish—and the companies that follow them—into foreign waters, causing tension.

Instead of chasing fish elsewhere, I proposed a more sustainable solution: Rides2Reefs, a service where people trade in cars to be repurposed as artificial reefs reduce ocean acidification to protect and increase the population of marine life. Inspired by Carvana, Goodwill, and historical reef-building methods, the concept offers a longer-term way to restore ocean health. The restoration has other positive benefits. Increased fish supply can increase tourism in the form of wreck diving and chartered fishing and the surrounding hospitality industry of an area.

Rides2Reefs was created as a graduate school project prompting students to solve a systemic issue around sustainability.

Problem

Ocean acidification weakens coral reef loss causing marine extinction and migration, leading commercial fishing to shift across national borders creating tense international relations as competition for resources increases.

Solution

I led the end-to-end design of a service called Rides2Reefs, which lets users trade in their used cars so they can be used to build artificial reefs that are sold to coastal communities. Artificial reefs provide the structure to restart reef growth and protect sea grasses that decrease ocean acidification while reducing downstream effects like fish migration, increased GHGs and geographic tensions.

Focus Areas

Sustainability

From this

Instead of disposing of their cars in ways that may harm the environment, such as traditional scrap yards or landfills, Rides2Reefs users can trade their cars trading them knowing they’ll be turned into artificial reefs - a more eco-friendly and sustainable solution.

To that

Rides2Reefs sells processed trade-ins as artificial reefs to coastal cities aiming to enhance tourism, fishing industries, and the health of vital coral reef habitats. These reefs support marine life and local livelihoods that reduce economic insecurity and subsequently political instability.

Intervention
Impact

  1. Donated car becomes reef frame

  1. Seagrass protected, acidification reduced

  1. Coral attaches to frame

  1. Coral bleaching prevented

  1. Small fish shelter in reef

  1. Corals get nutrients from fish

  1. Big fish return

  1. Food web rebalanced

  1. Fishing becomes local again

  1. Sustainable yields improve

  1. Divers visit reefs

  1. Eco-tourism and awareness grow

Inspired by History, Designed for Impact

Rides2Reefs combines lessons from Japanese reef-building from the 17th to 20th century, NYC’s subway reef project, and car trade-in models like Carvana and Goodwill. The concept balances ecological benefit with consumer appeal.

Insights from NYC’s reef efforts shaped key safety considerations:

  • Avoid corrosive welding patterns

  • Weight frames to withstand storm-driven currents

  • Place reefs only on hard sediment to prevent sinking